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Ads For The Stupid

Tuesday, Apr. 10, 2007 12:20 PM

First, it was an insurance company showing young adults emerging from a minivan to play 'fire drill' at an empty intersection in the countryside (which nonetheless had a traffic signal).

Now, Mazda has gotten in on the act, with an advertisement showing a family waiting for a red light in order to do the same thing.

Hey, kids! This is irresponsible behavior. It is not safe, nor is it something that should be portrayed as acceptable or normal if you just happen to be at an empty intersection.

It's like ignoring the signals at a railway crossing. Just because you don't see the train doesn't mean one isn't coming.

Next up on the ad parade is one for HDTV, featuring Charlie Sheen as a baseball pitcher (playing off his role in 'Major League,' I suppose).

When an umpire makes an unfavorable call, Sheen criticizes the call and suggests that it might have been different if the picture had been in high-def.

And then, Sheen's character deliberately beans the hitter with a pitch, to snidely remark, "Let's see how that bruise looks in high def tomorrow."

Yeah, that's why I want HDTV, for more explicit bruises and gore.

Not to mention which, Einstein, when you hit the batter with a pitch, it's an automatic advance to first base. So if you were bitching about not getting a strike on the previous pitch, why the hell put a runner on base?

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